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Myth-busting Millennial Marketing
The Millennial generation tends to have a bad rep. While I am inherently an old soul, I believe we have been unfairly categorized as needy, greedy and as seekers of attention and self-gratification....
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Wonk Wednesday: Start Using Snapchat
Public relations professionals know that a successful campaign requires research, planning and staying on top of industry trends. This week we’re talking all about Snapchat, the mobile app. Haven’t...
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Using Social Media to Grow Your Audience
In honor of The Focus Group’s Digital DIY program, I’m writing a three-part series on different aspects of social media use for small businesses. This post will focus on why small businesses should...
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Small Business: Using Social Media to Sell a Product
Small business owners have a lot on their plate, and adding social media management into the mix can seem like a daunting task. If you don’t understand the big deal when it comes to social media, Team...
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Wonk Wednesday: Twitter’s Sweet Spot
I learned of Michael Jackson’s death via Twitter in the summer of 2009. It wasn’t The New York Times, USA Today or the nightly newscast breaking the news. It was Twitter users. During that summer,...
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A Lesson in Creativity
We all know those people who are naturally creative, but did you know that you could improve your own creativity with a bit of practice? Most industries out there encourage innovation in the workplace....
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Using Social Media for Community Involvement
One of the benefits of owning a small business is being able to really connect and give back to the community through your business. Community involvement can make a positive impact while also putting...
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Creative Magic and Floating Ducks
Can we have an honest moment on this delightful Wednesday afternoon? I had NO idea what to expect when I transitioned from corporate health care to the creative world of agency life. I expected a lot...
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Kanye West’s VMA’s Speech & the Creative Industry
Kanye West’s acceptance speech at this year’s MTV Video Music Awards involved: Taylor Swift and talk of the infamous “Imma let you finish, but…” Incident Rambling, rambling and more rambling “Bro”...
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Three Lessons Learned
Editor’s Note: Jamie’s “last” week is upon us, and I (Samantha) asked her to identify some things she’s learned since she walked across the ole graduation stage. Jamie has a full and bright future in...
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Bryant Whelan Tapped as Managing Director at The Focus Group
After conducting a nationwide search, Gulfport-based advertising agency The Focus Group found the ideal candidate to lead the firm right on the Mississippi Gulf Coast. Bryant Whelan of Ocean Springs...
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Get to know The Focus Group: Creative Director, Cece Shabazz
Take a peek into this award-winning creative director’s repertoire and you’ll find a wealth of experience with building memorable brands and crafting strategic campaigns. Cecelia Shabazz (fondly known...
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Throwback Thursday: Iconic Super Bowl Ads
The Super Bowl is fast approaching and while not everyone will be watching the big game, it’s safe to say that many will tune in just for the commercials. Many of you may have already seen a few of...
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Event Planning: The Blue Moon Art Project
Project: The Blue Moon Art Project Blue Moon Art Project Goal: Bring attention to the Blue Moon Art Project by creating a new logo and brand package, create a new kick-off event featuring beer...
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The Best Ads and Worst ads of Super Bowl LI – Part 1
For many the Super Bowl is more than a game. The Super Bowl is an event. It is the climax of the NFL season. It is THE time to show off those final tailgating skills of the season. And only secondary...
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The Best Ads and Worst ads of Super Bowl LI – Part 2
For many the Super Bowl is more than a game. The Super Bowl is an event. It is the climax of the NFL season. It is THE time to show off those final tailgating skills of the season. And only secondary...
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Get to Know The Focus Group: Director of Sales & Marketing, Ben Hunter
Ben Hunter joined the team in 2010 as a founding member of The Focus Group. Ben leads business development for the agency and serves as the strategic leader at the agency for financial,...
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Event Promotion: The Biloxi Boat Show
Project: The Biloxi Boat Show Biloxi Boat Show Logo Goals: Update the brand – Raise local and regional awareness – Increase boat sales – Grow online audiences Team: The Focus Group is located directly...
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The Focus Group Goes to Washington D.C.
The Focus Group took a trip to represent Wild American Shrimp and the American Shrimp Processors Association in Washington D.C. to join in the discussion of promoting Wild American Shrimp and the...
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Throwback Thursday: Grammys Past and Present
This past Sunday was one of the biggest night’s in music. That’s right. It was the Grammys. Some think that the Grammys are simply a popularity contest for the biggest names in Pop, R&B, Hip-Hop,...
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